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John Elkington

Founder & Chief Pollinator, Volans Ventures

John Elkington

Co-founded of Environmental Data Services (ENDS) in 1978, CounterCurrent (in 1981), SustainAbility in 1987, and Volans in 2008. All still exist in one form or another. Author or co-author of 20 books, with another in production. Served on over 80 boards and advisory boards. 3 visiting professorships. Coined terms like green consumer, green growth, triple bottom line, people/planet/profit or /prosperity. AKA the ‘Godfather of Sustainability’.

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