Vickie Rogerson

Vickie is a passionate advocate of the food and drink sector who has amassed a wealth of senior level comms experience working in award-winning PR agencies in Leeds and London, and well as heading up the Food PR team at ASDA.
She devised and launched Asda’s Wonky Veg brand alongside Jamie Oliver in 2010 which transformed how supermarkets treated ‘imperfect produce’ and encouraged a deeper dive into the retail supply chain.
She founded North PR, a Northern food and drink specialist PR agency, in 2018 to help promote and celebrate food and drink businesses. Her team works with some of the UK’s biggest food and drink brands, as well as championing disruptive start-ups who are hungry for success. She works with a variety of sustainable food and drink producers and advises clients on how to present powerful stories which have a positive impact on both people and planet.