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Jo Fairley

Serial Entrepreneur &
Co-Founder, Green & Black's

Jo Fairley

Serial entrepreneur, and co-founder of the luxury chocolate brand, Green & Black’s, Josephine Fairley is an iconic businesswoman. From humble beginnings to a global leader in ethical companies, Jo paved the way to others to follow her sustainable business model and continues to provide influential contributions to the industry. With her ventures spanning industries, but collectively themed around the senses, Jo’s experience is vast, yet comprehensive. Beneficial to a range of clients, as a speaker, Jo is highly in demand, due to her invaluable expertise and accomplished career.


For over twenty years Jo has conducted keynote talks internationally. Offering insight to conferences, corporate clients and specialist occasions, her status in the industry guarantees a buzz around any event she attends. With first-hand knowledge of the entire spectrum of business development, from start up to global market leader, Jo’s talks have seen her address audiences at every stage including schools, entrepreneurs and the business sector. Amassing an impressive portfolio, some of her previous clients include: HSBC, Bloomberg and Deloitte. With such extensive public speaking experience, Jo’s has spoken on numerous business topics, and is often called on to share how to become an ethical business like Green & Blacks.


Driven by her commitment to organic food production and greener business practices, Jo co-founded Green & Blacks in 1991 alongside her husband. Three decades later the organic food range is worth over £20 million and has been named the UK’s Coolest Food Brand for eleven consecutive years by Coolbrands Survey. Using only ethically sourced cocoa and creating products from every element of the produce ensures that the brand, which has been owned by Cadbury since 2005, remains a leader in sustainable business. For her influential entrepreneurship, Jo was the recipient of the World Aware Award, a testament to her dedication to environmentally friendly principles.


An undeniably prominent woman in business, Jo hasn’t stopped at one market dominating venture. Formerly the youngest ever magazine editor in Britain, when she joined Look Now in 1979, evident from the outset was Jo’s drive, resilience and determination to forge herself a history defining career. Over 40 years later, she is now the award-winning Co-Founder of Judges Bakery, The Perfume Society and Beauty Bible. Offering an insider perspective on her magnificent career, Jo’s publication ‘The Story of Green & Black’s’ was an instant Best Seller. In 2020, Jo was named as one of the 100 UK Leading Environmentalists by Forbes.


Find out first-hand how the inspirational businesswoman really did achieve it all, and transform your company’s future, when you book Jo Fairley for a motivational keynote talk.

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